Lisa Earle McLeod , CONTRIBUTOR

All the cool kids have a purpose. Since I originally wrote Selling with Noble Purpose in 2012, and trademarked the Noble Purpose™ methodology for business, the idea of purpose in business has become mainstream. More and more companies are declaring their purpose. Who doesn’t want to think of their work as a noble endeavor?

http://www.forbes.com/sites/lisaearlemcleod/2016/12/03/how-to-make-noble-purpose-a-strategy-not-just-a-slogan/#725614072a38